True Black
Perfect Strokes Universal Volumizing Mascara
Cruelty Free
Vegan
Paraben Free
Ophthalmologist
tested
Dermatologist
Tested
Suitable for Sensitive Eyes/ Safe for Contact Lens Wearers
Details
Not too wet, not too dry, this weightless, easy-to-build formula is perfect for creating lash looks that are true to you—all while volumizing, defining and separating for clean, clump-resistant results.
The unique curvy brush features a combination of long bristles to create length and short bristles to add volume. Together, the two bristle lengths hold the perfect amount of formula to give buildable, weightless volume no matter your lash type.
Ultra-black, water-resistant formula lasts all day without flaking or smudging.
Real results:
100% said the brush captures and coats each and every lash from root to tip**
100% of all lash types had more length & volume*
95% of all lash types had more lift*
93% said it separates and defines lashes without clumping**
92% said it creates longer-looking lashes that last all day**
92% of all lash types had more curl*
*In an independent instrumental study of 120 subjects
**In an independent consumer study of 58 subjects
Net Wt. 0.45 fl. oz. | 13.5mL
Shop the Collection
What's in it?
Castor Oil: Conditions and keeps lashes soft and nourished…
How to use
Starting at the base of the lashes, pull mascara brush through from root to tip…
Why Selena Loves It
“While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone.”
Selena Gomez
The Lash Types
Did you know that finding the perfect mascara all comes down to your lash type, which is different for everyone?
Fine/Sparse
Fine lashes tend to look sparse, and may have small gaps in the lash line where skin shows through.
Straight/Downward
Straight lashes grow straight or downwards without a natural curl or lift.
Full/Thick
Full/Thick lashes completely cover your lash line without gaps or sparse areas.
Curly
Curly lashes grow upward and sometimes in different directions. They often curl back towards the eye lid.
Real Results
Real Results
+ 100% of all lash types had more length & volume*
+ 97% had more lift**
+ 93% had more curl**
*In an independent instrumental study of 120 people
**In an independent instrumental study of 30 people
+ 100% of all lash types had more length & volume*
+ 100% had more lift**
+ 93% had more curl**
*In an independent instrumental study of 120 people
**In an independent instrumental study of 30 people
+ 100% of all lash types had more length & volume*
+ 93% had more curl**
+ 87% had more lift**
*In an independent instrumental study of 120 people
**In an independent instrumental study of 30 people
+ 100% of all lash types had more length & volume*
+ 97% had more lift**
+ 87% had more curl**
*In an independent instrumental study of 120 people
**In an independent instrumental study of 30 people
Tips
Tips
If you have FINE/SPARSE lashes, you want to build volume from root to tip.
1. Start at the lash base and pull mascara through to the tip.
2. Layer as many coats as you like until you achieve your desired effect.
If you have STRAIGHT/DOWNWARD lashes, you want to create curl & lift.
1. Start by wiggling the mascara at the lash base—make sure to build volume at the base to ensure lashes hold curl and aren’t weighed down.
2. Next, sweep the brush forward and upward for definition through the lash tips. Remember not to apply too much on the tips so they hold the curl!
If you have FULL/THICK lashes, you want to add length & lift.
1. Apply from base to tip using a zig-zag motion.
2. Finish by using the tip of the brush vertically in an upward motion to help build the length of each lash.
If you have CURLY lashes, you want to create volume & separation.
1. Start at the lash base using a wiggling motion from root to tip to create volume and separation.
2. Without re-dipping the brush, apply mascara on the top of your lashes in the same wiggling motion—this will give you additional volume while separating and enhancing your natural curls.
