• Rare Impact

    Supporting the mental health of our community, employees, and partners is core to everything we do. By celebrating our uniqueness and supporting each other, we aim to reduce the stigma associated with talking about mental health and to reduce feelings of loneliness.

  • Our Goals:
    The Rare Impact Fund​

    The goal of the Rare Impact Fund is to raise $100 million over the next ten years to help address the gaps in mental health services for underserved communities. From the first Rare Beauty product sold onward, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund that aims to increase access to mental health resources. ​

    We are cultivating partnerships with leading foundations, nonprofits organizations, and companies to make a measurable global impact. If you are interested in contributing or want to learn more about the Rare Impact Fund, please contact us at impact@rarebeauty.com. ​

    Rare Beauty has also created the Rare Beauty Mental Health Council, composed of expert advisors from leading universities, organizations, and companies focused on mental health. The Council will guide the company’s strategy to ensure maximum impact. Members of the Rare Beauty Mental Health Council include Dr. Marc Brackett of the Yale Center for Emotional Intelligence and author of the book, Permission to Feel, Dr. Scott L. Rauch, MD, president and psychiatrist in chief for McLean Hospital, Dr. Jane Delgado of the National Alliance for Hispanic Health, Elyse Fox, Founder and CEO of Sad Girls Club, Katrina Gay, National Director, Strategic Partnerships of NAMI, Justin Tranter, singer, songwriter and activist, Lindsay Peoples Wagner, Editor in Chief of Teen Vogue, Gretchen Rubin, bestselling author of The Happiness Project, Jennifer Cohen, VP Merchandising, Makeup at Sephora, and Kit Hayes, Global Social Impact at YouTube, with more members to be announced.

#WeAreRare

We empower our Rare Beauty community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. Our community is inclusive, welcoming and connected. ​

You are rare. Join the conversation; join the community. #WeAreRare

  • "Rare to me means, learning to be okay in my own skin. Being okay with my body regardless of what society deems as beautiful. Wearing my natural hair curl pattern regardless of what society deems as beautiful. I want to be my authentic rare self that I deem as beautiful."

    @keishlisette

  • “I am rare because of my imperfections. We are all imperfectly perfect and rare.”

    @ericaeisenmann

  • “Rare is represented in me in that I see myself the way I want to be seen, not the image that others may project on me.”

    @anadeportlandia

  • “Instead of wishing I was someone else I became the person I wish existed to realize it’s okay to be different, because to be different and own it in a society focused on one definition of beautiful is rare beauty.”

    @ehhwur

  • “Let's knock that image of perfection down. No one deserves to feel like they're not worthy of self-love. I want everyone to embrace themselves and love what makes then unique.”

    @tabatha_lhayes

  • “I am Rare because I know my worth and I know I have a beautiful story that is unique different and it’s ok to look apart and not look like everyone else.”

    @lydiaivy_baby

  • “It’s an amazing feeling to be able to see at least a little bit of yourself in another person, and I think if everyone realizes that we can collectively become more accepting and loving towards one another’s rarity.”

    @e.laux

  • “I go against all of the norms, I wear what I want and use makeup and fashion as an outlet to express my identity and sexuality. I believe the idea of going against "all things normal" is what makes me rare.”

    @orionjuarz