• Rare Impact

    Supporting the mental health of our community, employees, and partners is core to everything we do. By celebrating our uniqueness and making people feel more connected, Rare Beauty aims to reduce the stigma associated with mental health, address the epidemic of chronic loneliness, and help give people access to the resources they need to support their mental well-being. 

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  • The Rare Impact Fund​

    The Rare Impact Fund was launched as part of Rare Impact with the goal of raising $100M over the next 10 years to help give people access to mental health services.

    We know this is an ambitious goal. That’s why we are committed to raising funds with numerous philanthropic partners and our community to reach this goal. And starting with Rare Beauty’s very first sale, one percent of our annual Rare Beauty sales will go directly to the Rare Impact Fund.

    The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of Rare Beauty’s community, with a focus on underserved communities.

Rare Beauty Mental Health Council

To help guide our strategy, Rare Beauty also created the Rare Beauty Mental Health Council, comprised of leaders and practitioners from the fields of mental health, philanthropy, entertainment, media, academia, and beauty. Members of the Rare Beauty Mental Health Council Include:

  • Dr. Marc Brackett, PhD

    Founder and Director, Yale Center for Emotional Intelligence; Author, Permission to Feel

  • Dr. Scott L. Rauch, MD

    President and Psychiatrist in Chief for McLean Hospital

  • Dr. Jane Delgado, PhD, MS

    CEO, National Alliance for Hispanic Health

  • Elyse Fox

    Founder and CEO of Sad Girls Club

  • Katrina Gay

    National Director, Strategic Partnerships of NAMI

  • Justin Tranter

    Singer, Songwriter, and Activist

  • Gretchen Rubin

    Bestselling author, The Happiness Project

  • Jennifer Cohen

    VP Merchandising, Sephora

  • Kit Hayes

    Global Social Impact, YouTube Mental Health Initiatives

  • Nikki Eslami

    Co-Founder, Bellami, Investor, New Theory Ventures

  • Tramaine El-Amin

    Assistant Vice President, Mental Health First Aid USA, National Council for Behavioral Health

  • Lindsay Peoples Wagner

    Editor in Chief, the Cut

  • Mary Alberti

    Mental Health Advocate and CEO of Institute for Advancements in Mental Health (IAM)


We empower our Rare Beauty community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. Our community is inclusive, welcoming and connected. ​

You are rare. Join the conversation; join the community. #WeAreRare