Rare Beginnings Fragrance Collection

Celebrate the beauty of what lies ahead with a new fruity floral fragrance and two new Fragrance Layering Balms designed to enhance your perfume.

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Made You Blush

Everyone wants to make Ella Bright blush. Soft Pinch already does.

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Soft Pinch Lip Oil Stick

A juicy 3-in-1 hybrid: Treats like an oil, shines like a gloss, and colors like a lipstick—all while staying comfortable for up to 12 hours.

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Bestsellers

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Soft Pinch Liquid Blush

Meet our award-winning bestseller that’s sold every four seconds. Lightweight, layerable, long-lasting—and loved by so many worldwide. Get pinch-perfect color in just one dot.

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Foundation
Shade Finder

Find your best shade of True to Myself Natural Matte Longwear Foundation in just 4 simple steps.

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This is Your Community

Share your #RareRoutine and tag @rarebeauty for a chance to be featured!

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Rare Beauty makeup model featured on the site.

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  • Make an impact on mental health

    1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.

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