Rare Beauty’s signature social impact initiative committed to making a difference in the world. 

With a focus on

Mental health and self-acceptance

Rare Impact aims to support the mental health of our community, employees, and partners everywhere. By celebrating everyone’s uniqueness and making people feel more connected, Rare Beauty works to reduce the stigma associated with mental health and give people access to the resources they need to support their mental well-being.

To donate to the Rare Impact Fund and learn more about our global mental health partners, please visit www.RareImpactFund.org.



Previous Years

Meet our


To help guide our strategy, Rare Beauty also created the Rare Beauty Mental Health Council, comprised of leaders and practitioners from the fields of mental health, philanthropy, entertainment, media, and academia.

Elisha London
Founder & CEO, Prospira Global

Elisha London is an entrepreneur and global mental health advocate. She is an advisor to leading global companies, brands, influential individuals on mental health and regularly speaks and writes on the global mental health crisis and the role of the private sector. She established Prospira Global in 2021 to respond to the growing business demand for strategic advisory and support on mental health strategies, in particular for businesses needing support to meet this demand across borders and metrics to measure impact.

Across her career Elisha has established a number of national and global initiatives and organizations including the UK Department for International Development, PWC, the Overseas Development Institute and The World Bank. She was the founding UK Director of the Global Poverty Project (now “Global Citizen”), and following her own personal experience of mental ill health she was appointed as Campaign Director for the Head Together Campaign, spearheaded by The Duke and Duchess of Cambridge and Prince Harry. In 2017 Elisha drew upon her experience to understand the huge gap that exists in addressing mental health around the world and brought together the team to establish United for Global Mental Health. She was UnitedGMH’s first CEO until 2021 and now supports the organization as Founder and Advisor to the Board.

She holds an MBA from TRIUM (NYU New York, LSE London, HEC Paris), and an MSc in Development Management from the London School of Economics. Elisha Co-Chaired the Global Futures Council on Neuro technologies in 2019 has been a regular member of the World Economic Forum’s Global Futures Council on Mental Health. In 2020 she was honored for her leadership in 2020 when she was appointed as a World Economic Forum Young Global Leader.

Dr. Jane Delgado, PhD, MS
CEO, National Alliance for Hispanic Health

Dr. Jane Delgado is President and CEO of the award-winning National Alliance for Hispanic Health whose mission is to deliver the best healthcare for all. Her organization provides services to over 100 million people annually, and has been awarded the Best in America seal by the Independent Charities of America.

A practicing clinical psychologist, Dr. Delgado is a highly respected and sought-after thought leader and commentator who has appeared on CNN, ABC, Univision, and Telemundo, and whose writing has been included in numerous publications such as The Wall Street Journal and The New York Times. She has also authored a number of health books, including the critically acclaimed Salud: The Latina Guide to Total Health. Dr. Delgado lives in Washington, D.C. with her husband Mark.

Dr. Jessica A. Gold, MD, MS
Chief Wellness Officer, University of Tennessee System

Jessi Gold, MD, MS, is an Assistant Professor and the Director of Wellness, Engagement, and Outreach in the Department of Psychiatry at Washington University School of Medicine in Saint Louis. She is a nationally recognized expert on healthcare worker mental health and burnout (particularly during the pandemic), college mental health, using social media and media for mental health advocacy, and the overlap between pop culture and mental health, including celebrity self-disclosure. Dr. Gold is a graduate of the University of Pennsylvania with a B.A. and M.S in Anthropology, the Yale School of Medicine, and completed her residency training in Adult Psychiatry at Stanford University where she served as chief resident.

Dr. Gold also writes for the popular press and has been featured in, among others, The New York Times, The Atlantic, The Washington Post, TIME, and Self. She writes a column for InStyle called “I’m A Psychiatrist And..” and is a Forbes contributor. Dr. Gold is actively working on a book about healthcare worker mental health and burnout during the pandemic for Simon Element and is a member of the Expert Advisory Council for the ViacomCBS Mental Health Storytelling Initiative and Co-author of the Mental Health Media Guide.

Justin Tranter
Singer, Songwriter and Activist

Justin Tranter is one of the most in-demand songwriters and collaborators in music today, with over 40 million single sales, 7 billion streams and dozens of honors including GRAMMY® and Golden Globes® nominations, 13 total BMI Pop Awards and a recipient of two consecutive “Songwriter of the Year” titles at the BMI Pop Awards. Tranter has written on several of the most significant albums in recent memory, including Selena Gomez’s Rare (2020), on which he co-wrote five songs, including the smash single “Lose You to Love Me”, which skyrocketed to the top spot on iTunes’ Top 100 Songs Chart upon its release and claimed the no. 1 spot on Billboard’s Hot 100 Chart not long after.

After graduating from Berklee College of Music in 2002 and founding New York glam-punk fire-starters Semi Precious Weapons in 2006, Tranter quickly blossomed into one of the industry’s hottest songwriters. In 2018, he became the only songwriter nominated for both ‘Song of the Year’ at the GRAMMYS® and ‘Best Original Song’ at the Golden Globes®.

Throughout the past few years, Tranter has reimagined the industry from a different angle as an entrepreneur and founder of Facet Records alongside their longtime publisher Katie Vinten and in conjunction with Warner Records. Tranter simultaneously remains a dedicated philanthropist and GLAAD Board member who gives back at every term. In 2019, they made history as the first gender non-conforming honoree to receive the prestigious ACLU Bill of Rights Award for their prolific work in activism.

Katrina Gay
Founder and Chief Creative Officer of High Hill Group

Katrina Gay is the National Director of Strategic Partnerships at NAMI (National Alliance on Mental Illness), where she has been working since 1997 in various roles to build a mental health movement. Her leadership has helped to identify, evaluate, champion and execute opportunities to drive awareness, increase resources, and facilitate strategic partnerships.

She has also participated in the White House Conference on Mental Health and has served on multiple international collaboratives, committees, coalitions and advisory boards. She has received peer acknowledgements, including national awards, for her work in strategic communications.

Adriana Alejandre
Founder, LatinXTherapy & Licensed EMDR and Trauma Therapist

Adriana Alejandre founded LatinXTherapy in 2018 after realizing the need for Latinx Therapists in her community. The trauma-informed group practice in California (with offices in Burbank) specializes in treatment of Black, Brown and Indigenous people who are seeking therapy for trauma (racial trauma), anxiety, grief, depression, dissociation, difficulties with life transitions, career and academia stress, and more through EMDR and somatic-based modalities. Since its creation, it has become a globally recognized podcast, a directory of Latinx mental health professionals, a wellness center for IPOC providers, a Latinx mental health professional speakers directory, and social media platforms for community support- all done in English and Spanish.

Dr. Marc Brackett, PhD
Founder and Director, Yale Center for Emotional Intelligence; Author, Permission to Feel

Dr. Marc Brackett is the Founder and Director of the Yale Center for Emotional Intelligence and a Professor in the Child Study Center of Yale University. He is the lead developer of RULER, an evidence-based approach to social and emotional learning that has been adopted by nearly 2,000 pre-K through high schools across the U.S. and beyond. He also serves on the Board of Directors for the Collaborative for Academic, Social, and Emotional Learning (CASEL).

As a researcher for over 20 years, Brackett has focused on the role of emotions and emotional intelligence in learning, decision making, creativity, relationships, health, and performance. He has published 125 scholarly articles and received numerous awards for his work in this area. He also consults regularly with corporations such as Facebook, Microsoft, and Google on integrating the principles of emotional intelligence into employee training and product design. His mission is to educate the world about the value of emotions and the skills associated with using them wisely.

Mary Alberti
Mental Health Advocate and CEO of Institute for Advancements in Mental Health (IAM)

With a vision of redesigning society for better mental health, Mary established the Institute for Advancements in Mental Health (IAM), which has grown out of a 40-year history of supporting youth, individuals, families, and communities. Today, Mary's leadership focuses on finding and creating opportunities to build a strong network of mental health advocates who together can drive positive change to mental health challenges.

Mary has over 30 years of experience serving a variety of health and community sectors in Canada in a senior and board capacity. This has included work in community centers, domestic violence, immigrant and refugee issues, children and youth, diversity, policy and organizational change. With a commitment to bringing greater awareness to mental health, she has dedicated her career to driving meaningful change, with a vision of fast-tracking innovation in community mental health.

Dr. Scott L. Rauch, MD
President and Psychiatrist in Chief for McLean Hospital

Dr. Scott L. Rauch is President, Psychiatrist in Chief, and Rose-Marie and Eijk van Otterloo Chair of Psychiatry at McLean Hospital. He is also Professor of Psychiatry at Harvard Medical School, as well as Chair of System Behavioral and Mental Health for Mass General Brigham. He is the past president and current Secretary of the Society of Biological Psychiatry and was recently elected to membership of the National Academy of Medicine. He has also served in leadership roles for the Anxiety and Depression Association of America as well as the National Network of Depression Centers.

Dr. Rauch’s principal research interests relate to neuroimaging and the neurobiology of affective disorders. He and his colleagues have been leaders in delineating the neurocircuitry of anxiety disorders as well as pioneers in using modern technology, including brain stimulation, neurosurgery, and internet-based methods, to develop novel treatments for anxiety and mood disorders. Dr. Rauch has won numerous awards for his mentorship and research accomplishments, including from Harvard Medical School, The American Psychiatric Association, and the American College of Neuropsychopharmacology.

Tramaine EL-Amin
VP, Mental Health First Aid USA, National Council for Behavioral Health

A mental health equity advocate, Tramaine EL-Amin currently serves as the Assistant Vice President for strategic partnerships at the National Council for Behavioral Health in Washington, D.C. In this role, she provides oversight of corporate and community business development and leads strategic initiatives for Mental Health First Aid USA®. As a master trainer and national instructor, EL-Amin has contributed to more than 2 million individuals being equipped to recognize signs and symptoms related to mental health, substance use and suicide across the country.

Prior to her tenure at the National Council, EL-Amin oversaw health equity initiatives at the City of Philadelphia Department of Behavioral Health and Intellectual disAbility Services (DBHIDS)—a $1 billion publicly-held, behavioral health managed care organization. Her efforts focused on diversity, equity and inclusion, community engagement and a strategic approach to addressing public mental health and substance use disparities in service delivery for more than 1.5 million youth and adults throughout Philadelphia.

Discover our


Understanding mental health and well-being is a lifelong journey.
If you or someone you know is experiencing a mental health crisis, please know there are resources available with trained professionals to support you.

Local and int’l crisis helpline

Find your crisis helpline

If you are in the United States and need suicide or mental health-related crisis support, or are worried about someone else, please call or text 988. Your call will be directed to a local mental health crisis center.

If you are located internationally, please visit findahelpline.com for a global list of helplines, hotlines, and crisis lines that can support you.

Crisis text line

Offering free 24/7 support for those in crisis, all via text.

Text HOME to 741741 in the U.S. and Canada to connect with a trained Crisis Counselor. Text HOME to 85258 in the UK.

LGBTQ+ Youth Resources

Offering free crisis intervention and emotional support services for LGBTQ+ youth

If you are a young person in crisis, feeling suicidal, or in need of a safe and judgement-free place to talk, call the TrevorLifeline now at 1-866-488-7386 or Translifeline at 1-877-565-8860

National Suicide Prevention Lifeline

Available in English and Spanish.

Provides 24/7, free & confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals. Call 1-800-273-8255.

Veteran Crisis Line

Veterans Support

FOCUS (Families Overcoming Under Stress) provides resilience training to military children, families, and couples. It teaches practical skills to help families and couples overcome common challenges related to a military life. It helps build on current strengths and teach new strategies to enhance communication and problem solving, goal setting and creating a shared family story.

The information provided on and through this website is presented as a supplement to, and not a substitute for, the knowledge, skill and judgment of qualified psychiatrists, psychologists, physicians and health care professionals. The information on RareBeauty.com has been obtained from sources reasonably believed to be accurate and reliable. Content accessed on or through RareBeauty.com is neither complete nor exhaustive. You should always talk to your health care provider. Information provided on RareBeauty.com and our social media channels is for informational purposes only and is not intended as medical advice.