Soft Pinch Tinted Lip Oil Mini

Now in an irresistible mini size. Goes on glossy and leaves lips plump, tinted, and comfy (never sticky) all day.

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Soft Pinch Liquid Blush Mini

The viral fan-fave blush for a pinch-perfect flush—now in 4 new shades!

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Soft Pinch Liquid Blush

All you need is a pinch! Get a vibrant pop of color with our bestselling Soft Pinch Liquid Blush.

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Awaken Confidence Scented Candle

The bright, peachy-floral scent you love, now in a double-wick soy candle. Online only.

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Soft Pinch Blush Custom Set

Save 20% when you bundle a full-size Soft Pinch Liquid Blush in your fave shade with the Soft Pinch Blush Brush. Online only.

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Soft Pinch Matte Bouncy Blush

A pillowy, matte blush that blends like a cream, blurs like a powder, and wears like a dream.

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Find Comfort Minis

Body care that helps you feel good in your skin—now in perfectly portable, travel-ready sizes.

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Bestsellers

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Soft Pinch Liquid Blush

Meet our award-winning bestseller that’s sold every four seconds. Lightweight, layerable, long-lasting—and loved by so many worldwide. Get pinch-perfect color in just one dot.

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