

NEWSoft Pinch Tinted Lip Oil Mini
Now in an irresistible mini size. Goes on glossy and leaves lips plump, tinted, and comfy (never sticky) all day.
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NEW SHADESSoft Pinch Liquid Blush Mini
The viral fan-fave blush for a pinch-perfect flush—now in 4 new shades!
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Soft Pinch Liquid Blush
All you need is a pinch! Get a vibrant pop of color with our bestselling Soft Pinch Liquid Blush.
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NEWAwaken Confidence Scented Candle
The bright, peachy-floral scent you love, now in a double-wick soy candle. Online only.
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NewSoft Pinch Blush Custom Set
Save 20% when you bundle a full-size Soft Pinch Liquid Blush in your fave shade with the Soft Pinch Blush Brush. Online only.
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NewSoft Pinch Matte Bouncy Blush
A pillowy, matte blush that blends like a cream, blurs like a powder, and wears like a dream.
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Find Comfort Minis
Body care that helps you feel good in your skin—now in perfectly portable, travel-ready sizes.
SHOP NOWBestsellers
Shop NowSoft Pinch Liquid Blush
Meet our award-winning bestseller that’s sold every four seconds. Lightweight, layerable, long-lasting—and loved by so many worldwide. Get pinch-perfect color in just one dot.
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This is Your Community
Share your #RareRoutine and tag @rarebeauty for a chance to be featured!
Learn MoreThis is Your Community
Share your #RareRoutine and tag @rarebeauty for a chance to be featured!
Learn More


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Make an impact on mental health
1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.
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