Soft Pinch Liquid Blush

Airy and lightweight, this liquid formula blends and builds effortlessly—whether you want a soft, natural flush or a bold pop of color.

Featuring pure color pigments mixed in a weightless, transparent base for true color payoff that flatters all skin tones.

Long-lasting and ultra-pigmented, just one dot gives high-impact color that stays put all day. A little goes a long way!

Mistake-proof and seamless, it layers beautifully over liquid or powder formulas without disturbing makeup.

Available in matte and dewy finishes, this silky formula is infused with a botanical blend of skin-loving ingredients to calm and nourish skin.

Available in 13 shades.
Bliss – nude pink (matte)
Love – terracotta (matte)
Grace – bright rose mauve (matte)
Faith – deep berry (matte)
Joy – muted peach (dewy)
Happy – cool pink (dewy)
Lucky – hot pink (dewy)
Grateful – true red (dewy)
Hope – nude mauve (dewy)
Encourage – soft neutral pink (dewy)
Believe – true mauve (dewy)
Worth – true rose (dewy)
Virtue – beige peach (dewy)

Real results:
• 100% said it applies easily and wears evenly
• 100% said the texture is silky and glides on smoothly
• 100% said it stays in place upon application and is comfortable to wear
• 97% said the color blends seamlessly

*In an independent consumer study of 32 people

Made with our Botanical Blend of lotus, gardenia, and white water lily to help soothe, calm, and nourish skin.

See all Ingredients

Gently remove excess product from applicator.

Use the doe-foot applicator and place 1-2 dots on each cheek.

Use fingertips or the Soft Pinch Blush Brush and gently pat into skin for a seamless finish.

For more control, apply blush to the back of your hand first, then use the Soft Pinch Blush Brush to pick up and blend onto cheeks.

For a dewy, lit-from-within glow, mix Soft Pinch Liquid Blush with Positive Light Liquid Luminizer before applying onto cheeks.

The perfect blush to mix, layer, and enhance—whether with liquid or powder formulas. Pair it with contour, bronzer, powder blush, highlighter, etc.

Blush FAQs

What is the purpose of blush?
Blush is used to perk up cheeks with a healthy-looking flush of color, resulting in a more vibrant, fresh-faced look. It also helps add dimension to your face!

Can I apply Soft Pinch Liquid Blush over liquid foundation? What about over powder foundation?
Yes and yes. Soft Pinch Liquid Blush was made for layering; it applies and blends seamlessly over both liquid and powder formulas without disturbing what’s already there!

Can I wear Soft Pinch Liquid Blush without foundation?
Yes! Soft Pinch Liquid Blush applies beautifully over bare skin as well as over foundation.

How long does Soft Pinch Liquid Blush last?
Soft Pinch Liquid Blush was made to keep up with you all day, with long-lasting color that stays true and doesn’t fade.