Rare Impact Kind Words Matte Lipstick in Devoted

Take it from Selena—red lipstick’s not just a classic; it’s the ultimate boost of confidence. Stand proud in Devoted, a limited-edition true red that flatters all skin tones—available only on RareBeauty.com!

Buttery, pigment-rich, soft matte color hugs lips in pure comfort all day.

Innovative flexible formula adapts to the shape of your lips for plush, weightless color that moves as you do.

Lasts and lasts without budging while keeping lips soft, nourished, and moisturized all day. Never drying or cakey.

Custom crafted red packaging with gold Rare Beauty logo.
+ 100% said lips look & feel smooth, fuller, & more plump
+ 100% said lips feel soft & conditioned (not dry or cakey)
+ 100% said it feels cushiony and weightless on lips
+ 100% said it doesn’t feather or bleed
+ 94% said the color lasts all day
+ 92% said it’s transferproof

*In an independent consumer study of 53 people

About Rare Impact:
The Rare Impact Fund was started by Selena Gomez as part of her commitment to addressing mental health and self-acceptance. The Rare Impact Fund is raising $100 million over the next ten years to expand access to mental health services and education for young people around the world. We collaborate with a network of grantees, donors, and community to reduce the stigma associated with mental illness and provide young people with access to the resources they need to support their mental health. This includes co-creating free mental health content with our partners and sharing it through our website, social media, and events.

As part of this effort, 1% of all Rare Beauty by Selena Gomez sales are donated to the Rare Impact Fund. In addition, we also raise funds from philanthropic foundations, individuals, corporate partners, and the community.

Isononyl Isononanoate, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride...

Apply directly to your lips for the most intense payoff. For just a touch of soft matte color, apply with your finger in a blotting motion.

To help shape and define lips, first line them with Kind Words Matte Lip Liner.

For even longer wear, fill in your lips with Kind Words Matte Lip Liner, then layer lipstick on top.