Always an Optimist Weightless Eye Primer

A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.

1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More

A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.

1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More

Cruelty Free

Vegan

Paraben Free

Dermatologist
Tested

Ophthalmologist
Tested

Suitable for Sensitive Eyes/
Safe for Contact Lens Wearers

Details

With instant hydration that lasts all day, this lightweight, creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application.

Tinted peach formula helps colors pop—bringing out the best of your shadows for more vibrant, longer-lasting wear.

Helps hold color and keeps eye makeup from creasing, fading, and smudging.

In an independent consumer study of 64 women:
• 100% said it feels lightweight and blends seamlessly into skin
• 98% said it holds color and keeps eyeshadow from fading
• 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day
• 97% said it dries down quickly without feeling sticky
• 95% said it blurs and smooths the eyelid area

Net Wt. 0.10 fl. oz. | 3 mL

With instant hydration that lasts all day, this lightweight, creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application.

Tinted peach formula helps colors pop—bringing out the best of your shadows for more vibrant, longer-lasting wear.

Helps hold color and keeps eye makeup from creasing, fading, and smudging.

In an independent consumer study of 64 women:
• 100% said it feels lightweight and blends seamlessly into skin
• 98% said it holds color and keeps eyeshadow from fading
• 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day
• 97% said it dries down quickly without feeling sticky
• 95% said it blurs and smooths the eyelid area

Net Wt. 0.10 fl. oz. | 3 mL

Water/Aqua/Eau, Isododecane, Talc, Dimethicone, Cetyl PEG/PPG-10/1...

Use the doe-foot applicator to apply a thin layer directly onto clean, dry lids. Blend with fingertips, then apply eyeshadow.

What's in it?

Water/Aqua/Eau, Isododecane, Talc, Dimethicone, Cetyl PEG/PPG-10/1...

How to use

Use the doe-foot applicator to apply a thin layer directly onto clean, dry lids…

Why Selena Loves It

“A must for eyeshadows! It really makes my shadows pop, and I love that it feels so weightless and doesn’t feel sticky.”

Selena Gomez

@RareBeauty

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